Discover the new design of the Lavender collection, featuring a new fragrance—a modern interpretation of classic lavender with woody and aromatic notes. A summer scent that captures the sunshine and radiance of Upper Provence while relaxing the senses.
An icon of Provence, Lavender has long symbolised the region’s calm beauty and sun-drenched landscapes. First chosen by our founder, Olivier Baussan, this soft, aromatic flower has become a signature of L’OCCITANE and is known to locals as “Blue Gold” for its precious scent and timeless appeal.
The Lavender is revealed in an Eau de Toilette with woody and aromatic notes. At first soft, soothing, and enveloping, lavender unfolds all its natural freshness. Eucalyptus then illuminates the fragrance with a refreshing breeze, before giving way to a creamy veil of sandalwood.
The L’Occitane LO monogram, introduced in late 2025, elegantly unites heritage with modernity by pairing the iconic 1976 “L” with a contemporary “O.”
